Being ManKind: The crowdfunding campaign exploring modern masculinity

Masculinity is in crisis. As a feminist, and as a journalist covering mental health, it’s impossible not to notice. Suicide is the biggest killer of men under 45 in the UK. Men are less likely than women to seek help for mental health problems. They’re significantly more prone to substance abuse than women. They both commit and suffer from more violent crimes.

And, while men benefit from many privileges under patriarchy, they also suffer from limiting and sexist gender roles just like women do.

The more work I do in this area, the more convinced I am that men’s mental health is a feminist issue. And tackling it has to start with some frank and honest conversations about what masculinity really means for mankind today.

Being ManKind

I was thrilled, back in December, to meet the team behind Being ManKind – a collaborative, educational project, aimed at challenging stereotypes and getting men and boys talking about what masculinity really means in the modern world.

Being ManKind is the brainchild of Darshan, Priya and Jenny from social enterprise Super Being Labs. I knew I loved this organisation as soon as they explained that the child in their logo represents their company ethos: “be curious, be creative, and don’t be a dick”.

The initiative aims to use men’s own stories and experiences to challenge traditional stereotypes of masculinity and provide positive role models. It all started with their gorgeous coffee table book, Being ManKind Vol. 1, a collection of inspiring stories told by men from all walks of life – from a paratrooper living with the loss of his legs, to a comedian grappling with anorexia, and a foreword by boxer Anthony Joshua.

The book is a fascinating read, and beautifully put together with photos capturing the whole diversity of men and masculinity. According to the Being ManKind team, their aim with the book is to “offer an opportunity for boys to draw on a diversity of experiences, to decide for themselves what it means to be a man. The book wants to show that once you get past polarised gender expectations, you find that the only unbreakable code in humanity is kindness. The idea is that through the stories told, boys and men will be inspired to forge forward as kind and confident individuals, both for themselves and those around them, allowing everybody to succeed together.”

Gender education

For every copy of the book they sell, another copy is donated to a school or youth organisation – along with educational resources and lesson plans – in a bid to spark conversations amongst young people from across the gender spectrum. “Unfortunately, the world still defines people by their gender, rather than their humanity. These gender stereotypes create expectations that not only damage those who are burdened by them, but they also cause harm to the people around them too,” explains Being ManKind co-founder Darshan Sanghrajka.

“After all, you can be powerful but compassionate, strong but weak, competitive but giving, courageous but scared… the list goes on. Gender has nothing to do with it. We need to help the next generation understand their roles as individuals, and only then can they start to positively understand their relationships with those around them. Without this, we can’t ever have an equal and just society; fear and greed will rule, rather than kindness and unlimited potential. It’s why the team and I have embarked on this project – it’s important to a just world and now, more than ever before.”

Crowdfunding

With volume 1 already under their belts, Being ManKind this week launched a Kickstarter campaign to take the project to the next level. With a £75,000 target, and more than £8,500 raised on day one, their goal is to take the Being ManKind conversation to a bigger audience, by extending their work with schools, youth organisations and charities, creating an outreach programme, and continuing to tell more men’s stories through their digital platform and future book volumes.

Please do support them if you can – I’ve pledged £35 to secure my copy of volume 2!

Being ManKind – The Mission from Super Being Labs on Vimeo.

One thought on “Being ManKind: The crowdfunding campaign exploring modern masculinity

Leave a Reply