Last month I profiled Rachael Cunningham, founder of Sebastian & Millicent, as the first in a series of posts about my small business clients.
Today I want to share some of the work I’ve been doing with Ayesha Giselle, a success and accountability coach based in Hackney.
Ayesha and I met through a networking group for east London freelancers and entrepreneurs, and I knew she was exactly the kind of person I love working with. Ayesha is a driven, ambitious woman, with a passion for supporting and empowering other women. She’s also a fellow east Londoner, so that was a big tick in my ‘supporting local small business owners’ box. And her work is all about self-development, and helping people – particularly young women – get the best out of their lives and careers.
When Ayesha and I got chatting, we realised that our skills complemented each other perfectly. She had the courage and self-confidence to put herself out there, but lacked the writing skills to really make an impact; while I had those writing skills but felt certain that I regularly held myself back from being as successful as I could be. Well, working together has been really quite special for both of us! Since last summer I’ve been writing blog posts, PR pitches and e-books for Ayesha. I’ve learnt so much from her, both through the briefs that she sends me for her content, and from the coaching I’ve received through our brilliant skill sharing agreement.
I sat down with Ayesha for a chat about what coaching means to her and her clients, and how my writing services are helping her to get her messages out there.
SG: What does being a coach mean to you, and how did you get started?
AG: Being a coach means being a source of inspiration, guidance, support and wisdom. Leading by example to inspire and encourage my clients. Using my wisdom and insight to help guide my clients to making the best choices for where they are at on their journey. And to be a support system who is completely in their corner. My client’s success is my success; we win together.
Being a coach allows me to be the person I needed when I was going up, starting my business, and finding myself and my way through life. I always wished I had someone I could talk to who was a bit wiser than me, had more insight into life than me, who would support and encourage me 100% when I found it hard to do so myself. Someone who could push me out of my comfort zone, provide a safe place to explore ideas, and believe in me. Not really having that kind of support growing up made realise what was missing, and who I could be to help others. Funnily enough, I think I decide to become a coach when I was a teenager, after reading one of my mum’s self-help books and thinking to myself ‘this is what I want to become’. At the time I was studying performing arts, which I loved. I initially planned to pursue a performing arts career until I was 30-35, and then I thought I’d have enough life experience to become a coach.
Later I was in university studying Arts Management, which I didn’t really enjoy, and I decided to drop out in year 3. By that stage, I was living life thinking ‘time is too precious to spend it being miserable and doing what you don’t enjoy’. So I made my decision with no plan, just knowing that I no longer enjoyed my course at all, and that it wasn’t for me. However, there was still this strong desire to become a coach as I felt it fit perfectly with who I am – a bold action taker who loves to learn about herself, and always looking forward to growing, teaching, and supporting others. The only thing stopping me was the fact I thought I was way too young to be a coach; I thought I need to be an older person with lots of life experience. In spite of my fears, I took a leap of faith and enrolled myself on a life coaching course, invested in some of the best coaches and mentors, and have never looked back since.
SG: Who and what are your personal inspirations and motivations?
AG: My inspiration to become a coach was Fiona Harold, who I had the pleasure to be coached and mentored by, and Iyanla Vanzant. Both women inspired me through their work and love for what they do.
My main motivation for coaching is making a difference in individual people’s lives, and knowing that I’m having a massive positive impact on them and their future. Nothing can beat the feeling of your client’s success. My clients’ success is my happiness. It brings me pure joy knowing that I played a part in their amazing journey.
SG: What unique experience and perspectives do you bring to your work with clients?
AG: I am able to pass on my resilience to my clients – helping them to keep their eye on the goal, remain consistent, enjoy the process and be willing to challenge themselves, whether that challenge is a self-limiting belief or a fear. I see opportunities within the problems. I help my clients to track, track and track some more, so that they can see the progress they have made. If they want certain results then they need become that person who can get the results they want. Lastly, I know that your thoughts create your reality, and by changing the way you think about yourself or a situation, you can change your reality or an outcome.
SG: Like me, you’re obviously passionate about working with ambitious and driven women – what issues do you see coming up again and again?
AG: I see clients using excuses to hide behind their fears which literally holds them back from becoming their full potential. I see women not believing that they are good enough, and lacking confidence in their ability, which stops them from going after what they really want. And then being scared to ask for what they want. Another thing I have noticed is that many women know, and deep down really want, what it is they desire; they just don’t how to get it – which is where I come in.
SG: How has hiring me as a writer helped you as a small business owner?
AG: It has helped me a lot. Writing is not my strength, however I have so much wisdom and expertise in my area that I want and need to share with the world. Sometimes it can be so hard to explain what is in my head in a clear succinct way. Hiring you to help write my blogs and pitches has helped me to articulate my thoughts and message in a coherent way. You always deliver on time, with material that surpasses my expectations. You really get exactly what I am trying to convey. It has also saved me a lot of time. Instead of wasting time stressing over trying to produce content, I am now able to focus that time on the things I enjoy and am good at, which is coaching and teaching.
SG: What do you feel the blog and e-book content I’ve written add to your brand?
It has allowed my message to be clear, and really show my expertise and wisdom in my area. It allows my brand to be more polished and professional. It’s a really good investment as what you put out is what you get back in return. If you put out quality work, you attract the right clients and the business that you want. The content you put out represents you, and you always want to put your best foot forward, and the blogs and e-book have allowed me to do just that.
You can find out more about Ayesha Giselle’s range of coaching programmes and services at: ayeshagiselle.com.
Could my writing services also benefit your business? Click here for information about working with me, check out some examples of my work for Ayesha Giselle, or click here to see what other clients have said about my writing.